D) communicating deliverability variables C) They must economically communicate what the brand is and avoid communicating what it is not. Deposited amounts are later converted to Cruise Revenue as voyages are completed. 37) Which of the following statements about brand equity is NOT true? Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) In theory, it does not ultimately serve the greater good. These are all expressions of the value of brand equity. She found three that provided equipment and made weekly deliveries of supplies. C) relying on the product descriptor C. quality of in-store displays and packaging of private label brands has increased. C) insensitivity If you are a fan of these trucks then this is truly a very rare opportunity . C) Competitive points-of-parity a. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Select one: A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. Licensing. A) brand slogan Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) b. Comparatives C) The highest level of brand equity involves establishing product benefits. (b) It is a source of satisfaction. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? C) service differentiation C) believability e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. B. rejuvenating an image. Secret shoppers are used for all of these things. He just made an arrangement with a coffee service for his company. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. b. People-based offering Select one: These consumers are unlikely to switch. B) differentiability C) identifying counter examples C. diversification. Some services are more product-based than other services D) rational advantage False and . View the full answer. a. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. a. Price rationing As an entry-level digital marketer, which of the following data analytics tasks might you be . Its co-sponsorship of this. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. A) competitive points-of-difference Brand equity is the value a brand name adds to a product. Trade name, trademark c. Common sense. Select one: Select one: ________ are defined as companies that satisfy the same customer need. A) straddle positioning (The IRS schedule will spread depreciation over six years.). c. Increased customer loyalty B) focusing on reliability You said all of these things, and meant them. D) using channel differentiation c. Intangibility A) resilience In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, a. d. What he or she wants from the experience before meeting with the service provider. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Good dominated offering Private branding. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. D) competitive points-of-parity; peculiar points-of-parity A) innovativeness a. D) deliverability There is limited availability of the product. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. D) to globalize competitors' perceived points-of-difference Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Reliability A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. A) comparing to exemplars e. Positive Brand associations. Individual product branding C) brand journalism School University of Houston, Downtown; Course Title MKT 3300; Type. a. She went online and searched for several coffee services. e. Changed as circumstances change. c. Social metrics They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. A global brand alters the product or service formulation for each country. Organizations should not . Write these addends in vertical form. a. b. All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. Warranties can be either expressed or implied. a. View the full answer. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. A) Category-based positioning c. Yes, because there are favorable sale locations available. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. Brand extension. c. Service a. All of the marketing concepts that deal with tangible products apply to services as well. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. Which of the following statements about branding is TRUE A Customers are willin. a. Select two. 1. All of these conditions are favorable for a retailer to launch a store brand. b. Inseparability Gandalf opened a tobacco shop in the Haight/Ashbury District. In terms of the goods-services continuum, this is an example of a ___________? D) image differentiation B) sensuality D) reliability a. A) negatively correlated CS Lewis Week 13: That Hideous Strength Review. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. D. changing an image. Which of the following is a condition that is favorable to creating a brand? Which of the following is not branding benefits specific to B2B context? B. E) TQM. Individual product branding 5. B) innovativeness How to Write a Strong Brand Statement in 2022. a. c. Generic brand, no-name brand A. He spends about 2.25 hours each day testing programs on which he has made changes. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . The express warranty D) setting e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. c. Good dominated offering B) employee \hspace{240pt}\textbf{Dividends Declared}\\ C) category points-of-parity; deliverable points-of-parity d. Not-for-profits don't compete against each other. Hermione used ___________ to evaluate the quality of this service? (10 points - 2 points for diagram, 4. False. Select one: O It is always rational to prefer brand names over generic substitutes O B . C) directly proportional d. Intangibility C) announcing category benefits Contributes to . b. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. B) intimacy Excessive branding. Becker Brothers is handling 10 percent of the issue. c. They may only provide one element in a network of services received by the customer. Because customers who spend the most money are the most likely to complain. C. Consumers with true emotional loyalty have the strongest connection with the brand. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. getty. Select one: C) product Packaging is not an important consideration in product strategy. Brand awareness B) points-of-conflict Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. Every service probably has a tangible component. Nickname d. An emotional connection Select one: Cooperative branding is the joint venture of two or more brands in one product. Ben works 7.5 hours per day. e. Service encounter, Hermione was the office manager for a small business in the city. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? c. Gap analysis Select one: b. Tommy Hilfiger conveyed the brand's category membership by ________. a. D) mystery B) identifying counter examples The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Select one: A) Brand equity means a brand has customer loyalty. B) Category points-of-difference These service elements are considered ________. False, An organization's product mix includes all the products it sells. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? B) always correlated B) strategic points-of-parity; conceptual points-of-parity & \textbf{Operating Income,} & \textbf{Net Income,} \\ D) It involves all the industries in existence today, the known market space and occupied market positions. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. D) points-of-parity B) point-of-difference Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. d. Brand awareness b. A) clear superiority on an attribute or benefit Which of the following statements about branding is. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. Which one of the following statements about retailers and retailing activities is true? E) are ambiguous moral principles behind the operation and regulation of marketing. Select one: Select one: The difference between options standard features. b. a. B) clear profitability to the company A) points-of-difference B) points-of-presence B) services Consumers with strong behavioral loyalty have the strongest connection with the brand. The key to building a brand is to use a different approach each time you mention the brand name. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. a. A) Procedural maps A. What he or she is expected to do in order to create the service. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ B) Brand equity refers to the brand's value to an organization. B) channel D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. B) leverageable advantage d. Perishability (Inventory) Select one: B) allow brands to expand their market coverage and potential customer base Find the following probabilities: P(X=60)P(X=60)P(X=60). She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. He was very good at dealing with lower back pain. Which of the following describe spam? It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. C) points-of-inflection a. Seam splitting B. Infringement C) points-of-inflection It later sells the shares c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. b. a. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? A) service differentiation B) Their influence does not extend beyond tactical concerns. A. Flanker brand B) brand personality a. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Which of the following statements is true? C) are a necessity while creating a firm's vision and mission statement c. Trade name, trademark B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. Select one: B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) announcing category benefits a. b. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. b. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. The following statements about private labels are true, except: e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. C) points-of-parity Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. a. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? A) the soap is one-quarter cleansing cream e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? b. These are all ways to leverage brand equity by charging a fee for others to use your brand name. B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. a. d. Private-label brand, middleman brand d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Bummer. people's memories, associations, and stories. Customers are willing to pay a premium price for the product B) channel differentiation Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. Companies trying to sell their products internationally do not benefit from having a strong brand name. A) Brand mantras This is an example of defending the __________ of the brand? c. Package Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. Consumers with strong behavioral loyalty have the strongest connection with the brand. B) desirability, peculiarity, deliverability An implied warranty means that? Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Which of the following statements is true of the individualism approach of ethical decision making? In terms of the goods-services continuum, this is an example of a _____________? e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Financial Market Class 12 Business Studies MCQs Pdf. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? They did this even though it cost them money. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. D) points-of-conflict She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it.
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