Branding Your Business with Digital Magic Signs
The American Marketing Association has defined a brand as:
“A Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
Your brand is an extension of your business and reflects your company’s image. Logos, designs, company taglines, and even a company’s name can all be considered a part of branding. Your company’s brand also includes values, emotions, and what people associate with a company, its executives, and products.
Unfortunately, there is often confusion defining a brand in relation to its business.
Common questions arise such as how much money should be spent on branding, what should you market, and if your company should hire outside help for consultation.
Luckily, because of the wealth of knowledge available on the internet today, building your brand has become much easier to understand and manage.
As it turns out, there are a number of ways to build your brand without breaking the bank. It takes time, but your return on investment (ROI) won’t go unnoticed. Below we’ve highlighted some techniques to assist in determining your brand identity.
Know your buyer persona.
Building a buyer persona that encompass the qualities of buyers who you’re trying to reach is important. The needs and behavior of your potential customers determines how you will market your product or service. Understanding how your buyer’s think helps to determine what kind of media they are using, what motivates them, and where they spend their time online.
Having this information allows for businesses to develop a compelling, effective brand and to reach the right people.
Develop an identity and a voice.
Once you’ve identified your buyer personas, you can begin to build the brand. This means building a brand identity, making people aware of what your brand is, and developing its voice. The voice of your brand is used in any copy or public communication.
Unlike buyer persona research, which is identifying and learning about your target audience, identity and voice require you to answer questions that are more personal to your brand.
Questions such as:
- What are your company’s values?
- What do they represent?
- How do you want people to communicate with you?
Get to know your customers and learn to communicate in a fashion that people identify as unique to your brand compared to competitors.
Invest time in creating your logo.
Logos are created to help us identify and differentiate between various brands. They help customers remember who you are and what you value in a pictorial representation. Your logo should communicate the spirit and nature of your business in an instant. Your logo should be considered the cornerstone of your brand.
Many assume a logo can be made for a few hundred dollars by anyone with a bit of graphic design experience. This is true, but you get what you pay for.
Businesses who accept cheap logos soon find that theirs looks like countless others, and does almost nothing to communicate the brand.
When creating a logo, it’s vital that it clearly reflects the brand as well as its goals. This may mean interviews with a variety of graphic designers. This thorough process ensures your brand looks professional, unique, and memorable.
Often times building a logo is not just about the image, but the use of colors and placement, that only a true professional can create.
First impression matters.
It’s important to make the right first impression with your customers. This means providing good customer service. Build a sales funnel, and offer avenues to your customers for after-sale service and general inquiries. A discount for making an online purchase is a good example of an effective after sale service.
Your first impression builds a set of expectations and begins a relationship that accounts for a potential customer’s decision to choose your product or service over another. If you provide poor customer service the whole process of branding could lose traction.
Digital Magic Signs for Branding
Understanding your niche and representing yourself accurately to current and potential customers can be difficult. With time and perseverance this difficulty can be overcome.
At Digital Magic Signs we assist building brands by creating graphics and signage at affordable costs to differentiate your brand from competitors and to get you noticed. We craft designs for print that are tailored to the aspirations of our clients and regard graphic installation as an artform that reflects the degree of expertise & love we put into our work.