We live in an age of innovative technology, with new ideas being developed daily to make our lives easier, help companies become more accessible to customers, via the method of interactive kiosks. The majority of us have experienced using self-serving kiosks, from checking in at the airport to paying for parking at a meter. [Read more…]
In layman’s terms, DPI refers to the density/amount of information per square inch. 72 DPI is acceptable for online viewing. Industry standards dictate an image should be at least 300 dpi to produce brochure printing or product packaging. If you’re interested in producing an image any larger, you’ll need at least 400 dpi for a high-quality print; resulting in a clearer, more detailed output. Standards for DPI include: [Read more…]
Imagine your plain, potentially outdated campus transforming into a powerful tool that can help raise awareness, fuel school pride and help your school become more visible/recognized in your community. [Read more…]
Whether you’re opening a new business, remodeling, or expanding a current space, you’ll probably want to create a barrier for safety and cosmetic purposes. Why not advertise as well? This ‘wall’ provides a temporary canvas that is perfect for conveying your ideas/services and create excitement for something new. Digital Magic Signs has helped many business accomplish this, and there are some tips that have been proven more effective than others. [Read more…]
Interior signage is a great way to interact with your customers and a way to provide additional information. At Digital Magic Signs we manufacture and install signs to comply with ADA, ADAAG (Americans with Disability Act Accessibility Guidelines) standards. Our interior signs can be customized to fit the decor of your facility and can be designed to accommodate future change.
Orange County Signage for Custom Advertising
At Digital Magic Signs we specialize in banners, decals/labels, government signage, interior graphics, and vehicle wraps. We work with nearly all types of signage regardless of style, shape, or size. We help our clients build custom signage in different shapes, materials, sizes, colors, and fonts.
Good marketing plans are built from trial, error, and research. Customer interaction, local trends, and type of services offered should all be considered when developing a marketing strategy. Each market is different and generalizing can be dangerous. Your sales numbers and goals are easier to meet when you fine tune what works for individual territories and customers. What works in Orange County may be the opposite of what clients are looking for in Northern Los Angeles.
For us at Digital Magic Signs (DMS), we evaluate each client’s service package and its accompanying sales funnel. What were they looking for, how were they serviced, and will they return are all questions that need to be asked when reviewing/setting your advertising budget.
Orange County Signs: Static Cling Graphics
Static cling decals can be used on polished surfaces such as metals or plastics, and are designed for a variety of uses including: advertising, personal events, temporary product markings, promotions, and protective masking.
Static cling decals are great for temporary window signage and have high reusability.
Our static cling graphics come in a matte or gloss finish and can be die-cut to any shape you need. These unique graphics are versatile and can be applied to external or internal surfaces and may be single-sided or double-sided.
Orange County Trade Show Graphics
Digital Magic Signs is a Southern California sign company that specializes in wide format printing & die-cut graphics for various applications, including trade show booths. We conceptually design, fabricate, and install trade show graphics, which range from portable booths, kiosks, to table displays.
Trade show booth graphics typically include a header graphic with your company logo and tagline, and several supporting graphics that help showcase your services and products, highlighting features that differentiate your booth from your competition.
A successful trade show booth should have brilliant graphics to attract customers and crisp images to hold their attention.
Window Lettering & Decals for Businesses
Digital Magic Signs has been designing, producing, and installing window graphics in Orange County since 2000. Throughout the years we have completed projects for businesses of all sizes, from small start-ups to world renown companies such as Honda.
We provide both commercial and residential window film installation, window tinting, decorative films, sun control, temporary decals, and static cling to name a few of our services.
Branding Your Business with Digital Magic Signs
The American Marketing Association has defined a brand as:
“A Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”
Your brand is an extension of your business and reflects your company’s image. Logos, designs, company taglines, and even a company’s name can all be considered a part of branding. Your company’s brand also includes values, emotions, and what people associate with a company, its executives, and products.
Lowering Production Costs with Batch Processing
Manufacturers from food to printing utilize systematic ways of increasing efficiency. A primary way of reducing costs and enhancing production is a method called batch processing or batch production. This cycle is utilizing the creation of manufacturing items individually or continuously in groups or batches. Using this approach for each of the steps in the production process is dedicating efforts at the same time to an entire batch of items, where that batch pauses until the entire batch is completed. [Read more…]
Orange County Label Printing
Signs and decals are literally surrounding us in this day and age, we hardly notice them. It’s easy to take them for granted, but a lot of work actually goes into making most of those graphics. There is also a lot of variance in the quality and durability of different decals. The materials and techniques used make a huge difference in how durable your finished decal/label is, and whether it is suitable for outdoor use. [Read more…]
Branding for a City
We know that branding is basically a marketing exercise which is utilized for selling products/services. This activity has long been associated with businesses looking to scale their sales and operations and increase their outreach through awareness. The basic components making up a brand identity include visual symbols, culture, slogans, values and vision and mission. [Read more…]
Product Label Printing
If you were to walk down a supermarket aisle and search for your preferred product, what’s the first thing that you would look for? Well, you would look for the label. That’s how useful labels are, and in this article, we are going to look at how businesses can make the most of their labels for a wide range of purposes. [Read more…]
We all know that decals or labels are used for communicating. For instance, you could have a wall decal placed in your room or a window sticker on your car; that expresses your true personality. However, decals aren’t limited to art, because decals can be many different shapes and sizes and can adhere to many surfaces, they can be used practically anywhere. They offer a wide range of benefits that can prove to be very useful. In this write-up, we are going to look at how decals are used in the manufacturing sector.
Small business owners need to carefully plan advertising campaigns because they are typically working with a smaller budget than their corporate counter parts. Crafting an appropriate advertising strategy for a small business is difficult, but necessary.
What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition.
We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and company name featured in the backgrounds of images that’ll be used everywhere, from newspapers to Facebook profile pics. A step and repeat banner also adds a distinctly hip factor to any event, and gives off the impression that you represent a legit company.
Events and exhibitions can last all day or all night and your business or client requires you to be on your feet and on your best at all times. It’s true, this can be exhausting and dragging yourself through the day, with a constant smile on your face is a real challenge. Yet the best companies tend to manage it year in and year out. What’s their secret?
If you’re running a small business, you can probably relate to the large amounts of time, energy, and effort it takes to market your business. That’s why it’s important to take advantage of every opportunity to share your product and services with the masses. That’s why creating a first impression, whenever possible, is so crucial. Creating a good first impression takes a conscious effort from every aspect of your business. That means engagement on social media, and possibly email marketing or print advertising.
The right first impression creates ample opportunity to increase your bottom line.
Making A First Impression
Blindly throwing money into your business’s marketing isn’t necessarily the best way to make a lasting first impression. Whether you’re marketing to other businesses (B2B) or to the public (BTC), advertising for a small business is where working smarter, not necessarily harder, allows for the biggest bang for your buck.