Use these principles to increase leads generated with vehicle wraps
1. Keep it simple
Too much information on a vehicle advertisement can drown out your message. Your business likely has many selling points, but be aware of sensory overload. Pick your strongest subject/element/selling point and have your design centered around that.
2. Use a theme that promotes conformity
Make sure different elements of your design’s theme compliment each other. A uniform design conveys it’s message more easily, than a chaotic design.
Use no more than 2-3… different fonts (the font of your logo being one). If your design calls for more fonts, try to stay within the same family of fonts. Another commonly used strategy is to use one sans-serif font, and one serif font, which compliment each other nicely.
Another important design theme to keep in mind is, a color scheme. Choose a color scheme and stick to it. Sometimes the colors of a logo work well for a vehicle wrap, sometimes they don’t. Other jobs call for high contrast. Truthfully, color management is not only an art, but also a science! Different colors have different triggers on people’s emotions. For instance, red and yellow have classically triggered people’s hunger centers… which is why most fast food companies use red and yellow heavily in their branding!
3. Contact info or selling points too large
The size of any ad should be dependent on how close it will be viewed. The farther away a person is, the bigger the advertisement needs to be.
Most of the 30,000+ daily impressions a normal vehicle wrap will get, are going to be from less than 30 feet away. With this in mind, the size of the letters on your license plate are at the small end of what will be readable at 30 feet. Use that size of the characters on your license plate as a guideline for small text, and then increase your font size from there as is needed.
You want your vehicle wrap design to flow smoothly, and naturally. The contact info should be easily visible, but not taking over your design.
4. Plan the placement of your graphics
Most designs are made to be flat: a billboard, a poster, a business card, an internet advertisement, brochures, so on and so forth. Most designers only have to worry about the height and width of a needed graphic. This couldn’t be farther from the truth when it comes to wrapping a vehicle.
Even the simplest vehicle wraps (usually box-trucks), have contours and features that can impede a graphic. Most vehicles won’t have any completely flat surfaces, furthermore all vehicles have obstacles that you should design around, like:
- head/tail lights
- door handles
- gas cap
- windows
- vehicle contours
- roof racks
- antenna
- and more
Not all of these things are an issues on every vehicle, it’s something that needs to be examined on a case by case basis. For instance, windows don’t have to be an obstacle, they can be used continue your design. Perforated window film allows your design to remain visible, while still allow outside visibility to vehicle occupants.
5. Look professional
Possibly the most important tip for an effective vehicle wrap! Potential customers are turned off by an unprofessional appearance. It’s sad but true, but people often judge a book by it’s cover.
So the bottom line is:
If you look professional and people are looking for your service, they will call you.
Stand by what products or services your business offers and let your vehicle wrap reflect that. Keep your design simple, adhere to your theme, don’t let your selling points take over your design, and plan the placement of content so that it is not disrupted by door handles or any other car features.
Following these steps, you will be well on your way to designing a vehicle wrap that will convert potential customers into actual customers. If you have any questions about vehicle wraps that weren’t covered here, please don’t hesitate to reach out to us.
