Die-cut graphics / Partial Car Wraps:
These are a cost-effective way of exposing your brand however this approach is limiting in terms of capturing an audience as well as effectively displaying a company’s products & services. According to Signs of the Times, 49.1% of motorist notice die-cut graphics versus 93.8% which notice full vehicle wraps. The main point of die-cut graphics is function versus aesthetics, which translates in promoting merely brand. Budget limitations are the most common reason for using die-cut graphics because even though vehicle graphics are the most cost-effective form of modern advertising, die-cut graphics are typically a fraction of the cost.
Full Vehicle Wraps:
These are highly customizable and if designed well can have a high visual impact for a company’s marketing campaign. The key difference between these two approaches of marketing are (1) full vehicle wraps are noticed significantly more than die-cut graphics; (2) more information can be displayed on the wrap to inform consumers of a company’s products and services. In addition, full vehicle wraps are preferred by companies because they are less susceptible to theft and also provides protection for a vehicle’s paint that reduces the hassle of superficial damage when returning leased vehicles. However, the costs for vehicle wraps are generally 2 to 4 times higher than die-cut graphics and printed media is more susceptible to UV fading. With this said, most marketing campaigns should switch over their graphics after 2-3 years to keep a fresh image and even though the costs of wraps are more expensive compared to die-cut graphics, the costs for wraps are definitely worth the value they provide for exposure.
