In 1993, 3M developed a printable media that was capable of adhering to vehicle surfaces with the ability of being removed. Since this milestone, Orange County graphics have nearly substituted all vehicle advertisements to the point that traditional vehicle paint-graphic companies had to cross the digital threshold in order to survive.
With a car wrap, vehicles can be transformed to moving billboards to showcase a company’s brand/products & services/promotions. The average branded vehicle in a metropolitan area can capture an audience of 30,000 – 70,000 daily (Outdoor Advertising Association of America – 2004)! Compared to conventional means of advertising, the costs associated with car graphics is minuscule which allows smaller companies to gain exposure and develop brand recognition without a heavy financial commitment. Branding a company’s vehicles has become a standard for most industries not only to market but to establish a degree of professionalism that you are serious about your company’s presence.
Car/truck branding is essential to most marketing campaigns and are proven to be the most successful in terms of audience reach and ROI. There is a dichotomy in vehicle graphics: full-vehicle wraps vs die-cut graphics. Both approaches definitely hold a value to a business however they differ quite substantially in terms of costs and effectiveness.