In 1993, 3M developed a printable media that was capable of adhering to vehicle surfaces with the ability of being removed. Since this milestone, Orange County graphics have nearly substituted all vehicle advertisements to the point that traditional vehicle paint-graphic companies had to cross the digital threshold in order to survive.
With a car wrap, vehicles can be transformed to moving billboards to showcase a company’s brand/products & services/promotions. The average branded vehicle in a metropolitan area can capture an audience of 30,000 – 70,000 daily (Outdoor Advertising Association of America – 2004)! [Read more…]