DMS - Blog

The Price of Advertising to +10,000 People a Day

Most Orange County sign companies that specialize in vehicle wraps will have three different costs associated with your Orange County vehicle wrap. You should understand the variations that can affect the cost of your project.

1. Printing Vinyl-

   The costs of printing is typically set as a square foot price based on the surface area of a vehicle. Depending on the complexity of the vehicle’s shape, many areas will need an additional overprint on panels so an installer can stretch and cover the vehicle properly. In general, the overprinted areas will be an additional 5%-15% of the vehicle’s surface area.

2. Wrap Installation –

   This variable has the widest spectrum in terms of costs. The reason for this is the complexity of the vehicle’s shape. Chevy Express vans are large surface areas but are easy to install compared to a VW bug which has a small surface area but are extreme difficult to install successfully. This is why the VW’s car wrap installation’s cost will be greater than that, of the Chevy Express van.
   It is also worth mentioning that there are different degrees of craftsmanship that will dictate the extent an installer will go through in order to wrap a vehicle. [Read more…]

Die-cut graphics / Partial Car Wraps:

These are a cost-effective way of exposing your brand however this approach is limiting in terms of capturing an audience as well as effectively displaying a company’s products & services. According to Signs of the Times, 49.1% of motorist notice die-cut graphics versus 93.8% which notice full vehicle wraps. The main point of die-cut graphics is function versus aesthetics, which translates in promoting merely brand. Budget limitations are the most common reason for using die-cut graphics because even though vehicle graphics are the most cost-effective form of modern advertising, die-cut graphics are typically a fraction of the cost.
[Read more…]

In 1993, 3M developed a printable media that was capable of adhering to vehicle surfaces with the ability of being removed. Since this milestone, Orange County graphics have nearly substituted all vehicle advertisements to the point that traditional vehicle paint-graphic companies had to cross the digital threshold in order to survive.

With a car wrap, vehicles can be transformed to moving billboards to showcase a company’s brand/products & services/promotions. The average branded vehicle in a metropolitan area can capture an audience of 30,000 – 70,000 daily (Outdoor Advertising Association of America – 2004)! [Read more…]