Small business owners need to carefully plan advertising campaigns because they are typically working with a smaller budget than their corporate counter parts. Crafting an appropriate advertising strategy for a small business is difficult, but necessary.
DMS - Blog
What is a step and repeat banner? It’s the backdrop thing with logos on it that you see behind celebrities in pictures at red carpet events – or at least, that’s its technical definition.
We prefer the marketing-specific explanation: step and repeats are an inexpensive way to increase brand awareness by getting your logo and company name featured in the backgrounds of images that’ll be used everywhere, from newspapers to Facebook profile pics. A step and repeat banner also adds a distinctly hip factor to any event, and gives off the impression that you represent a legit company.
Events and exhibitions can last all day or all night and your business or client requires you to be on your feet and on your best at all times. It’s true, this can be exhausting and dragging yourself through the day, with a constant smile on your face is a real challenge. Yet the best companies tend to manage it year in and year out. What’s their secret?
If you’re running a small business, you can probably relate to the large amounts of time, energy, and effort it takes to market your business. That’s why it’s important to take advantage of every opportunity to share your product and services with the masses. That’s why creating a first impression, whenever possible, is so crucial. Creating a good first impression takes a conscious effort from every aspect of your business. That means engagement on social media, and possibly email marketing or print advertising.
The right first impression creates ample opportunity to increase your bottom line.
Making A First Impression
Blindly throwing money into your business’s marketing isn’t necessarily the best way to make a lasting first impression. Whether you’re marketing to other businesses (B2B) or to the public (BTC), advertising for a small business is where working smarter, not necessarily harder, allows for the biggest bang for your buck.
Vehicle Wraps and Graphics
Vehicle decals are graphics that wrap around your vehicle used for advertising a business or product. Some businesses even utilize decals for seasonal promotions. Digital Magic Signs installs vehicle graphics on basically anything with a motor. This includes cars, vans, box trucks, government vehicles, and even food trucks. Our professional decals do not damage the vehicles in any way and add an extra layer of protection. [Read more…]
The Trade Show Floor
Whether it’s your first trade show or 100th, being on the floor can be an intimidating experience. At most trade shows you will find competing businesses and organizations all fighting for a chance at new potential clients. It’s easy to understand why so many experts describe their time on the floor as “Sensory Overload”.
If you find yourself designing and then later running a booth at such an event, Digital Magic Signs (DMS) recommends taking careful consideration on how to make your own booth appear unique without going over the top.
Advertising With Professional Decals
Vinyl decals provide the opportunity to create an original and outstanding design for both commercial and personal use. In business, design is of crucial importance. There’s one critical deciding factor that always leaves customers scratching their heads – the difference between cut and printed vinyl decals.
Although these two mediums are often mistaken as being synonymous with each other, there are key distinctions that should be noted in order to make the best possible choice for your design needs.
How can they be utilized for advertising?
Have you ever been outside a business that seemed to block off significant window space with opaque (unable to be seen through) graphics? Maybe later you went inside and noticed that you could see clearly through the same windows to the parking lot or street, as though the graphics didn’t even exist on the outside.
If you’ve ever witnessed this kind of advertising, then you’ve already become acquainted with the wonder that is the perforated window decal.
Header System Graphics
Header system graphics are graphics that are custom-made to your machine in order to convey necessary information to your customer. These types of graphics are a form of user interface graphics that inform customers about your product, machine, or company. They are the types of decals you would see on a variety of automated machines, such as a gas pump, self-checkout scanner, vending machine, or an ATM. [Read more…]
How are foam and Gatorfoam boards professionally made?
If you are looking to propel your company to the next level by increasing your brand awareness, advertising new products, or minimizing your customer acquisition cost, it is important to look for new marketing venues. To this end, there is one printing technique that is frequently used in almost every industry, but may have been overlooked or underestimated by you: foam boards and Gatorfoam boards (also known as Gatorboards) are both excellent tools for marketing your business.
Are Weatherproof Decals Worth The Investment?
It is possible to obtain decals with higher quality inks, materials, and sealants in order to weatherproof your business’s marketing graphics. However, weatherproof decals should not only be considered for outside use. Since decals can be used on doors, walls, or even floors, these high-traffic places produce a lot of stress on your decals and would benefit from being weatherproof in order to last longer. [Read more…]
Simply put, flatbed digital printing is the process of transferring digital images onto another material using inkjet printing. Although this is mostly done on plastic or paperboard, an assortment of materials can be printed on including cloth, wood, and glass. [Read more…]
What are User Interface Graphics?
Everyone has used an ATM machine, gas pump, or vending machine at some point in their lives. You’ve probably noticed that all these machines have instructional and informative graphics and logos on them – these are user interface graphics.
To break it down further, the term user interface refers to the point at which you interact with machines. The user sees the graphic on the interface when they use the machine. [Read more…]
Custom Graphics for your Business
Graphics have the ability to amplify your business by allowing you to take advantage of underutilized advertising opportunities. Many people do not consider using the space inside their businesses to increase their reach, but this is an area that can be extremely beneficial to your business.
Vehicle Graphics with Digital Magic Signs
You’re thinking about getting your vehicle wrapped. Whether for your business or personal use, driving around Orange County for 8 hours gives a lot of exposure: approximately 15,000 – 35,000 potential consumers per day. So what does vehicle-wrapping entail? I sat down with Anto Rayan of Digital Magic Signs to ask how they’re made, and more about the steps of this process. His impressive resume includes 15 years of design experience with commercial vehicle wraps for a diverse spectrum of clientele.
Step 1 – Proper Identification of Vehicle
“The very first step is to identify the vehicle we are working with. I’ve had jobs involving trucks, SUV’s, vans, trailers, exotic cars, boats, you name it… there’s more to ‘wrapping’ than people realize and this is what I’d like to shed some light on. [Read more…]
What is the Process to Create a Die-Cut Decal? How are They Useful for Businesses?
All businesses should be aware of what kinds of techniques and technologies are available to them when it comes to marketing their product, service, or brand. One such technology they can use to increase awareness of their products or services is the die-cut decal.
Decals are the primary method of affixing any type of picture onto a specific surface, such as paper, plastic, or virtually anything else you can think of. Unlike other traditional techniques, decals allow you to add colors and multiple types of finishes in order to make your product or company stand out. In particular, die-cut methods allow you to create decals of different shapes that specifically fit your logo or design. This is great for businesses because it allows you to customize your marketing product specifically to your needs.
Orange County Trade Show Graphics
Stepping onto a trade show floor can be a daunting experience. Because so many businesses and organizations are trying to distinguish themselves from their competitors, the experience can lead to severe sensory overload. As someone running a booth at such an event, you therefore must consider how to make your own booth unique and appealing while avoiding overly ostentatious designs.
By working with a high-quality graphic design company, you can find such balance and help your booth make a lasting and positive impression. Remember, well-designed trade show graphics can make your booth interesting, inviting, and memorable without it being over-the-top or distracting. [Read more…]
Custom decals are a cost-effective, simple form of advertising that is propelling many businesses to substantial growth. They can turn regular items into affordable placards for a low one-time cost. There are a number of ways that decals can help your business grow effectively with little effort and cost.
Orange County Signs & Decals
Signs provide vital information to passers-by, from displaying locations, to communicating a branding concept. They can come in many different forms, with each having their own advantages. The usefulness of such signs is determined by the information that they are intended to convey.
Wayfinding signage, decals, and city branding all provide a venue for message conveyance, but are developed and employed in distinct ways that are most advantageous for their intended purpose. When used together, they can offer businesses and governmental organizations a comprehensive and effective marketing campaign.
Designing your first Vehicle Wrap—From Start to Finish
Before you dive into your first vehicle wrap design, you need to be equipped with the right software and vehicle templates in order to achieve a design that will be ready to print true to scale.