Vinyl Lettering, Die-Cut Graphics, Vehicle Wraps and Stickers in Orange County
Applying decals can be a frustrating process if you do not know the proper procedure to successfully install your graphics. We have broken down our system for installing decals, in 6 easy steps, so you will consistently install graphics that are straight and bubble-free! [Read more…]
Everyone has been to trade shows and seen the typical row of unimaginative booths. These booths usually only vary in size and color, and rarely stand out from one another. How many of those booths are remembered once they are no longer within view? Do they have any unique features or anything to hold your attention? More often than not the answer is no. Creating an exceptional trade show booth that not only catches the eye, but also the interest of those passing by, is imperative!
Define Your Trade Show Goals
To maximize your investment in a trade show booth you should define your goals before-hand, and every representative of your company should understand these goals. Your trade show booth is a means to an end… what is that end? Your team should to have a plan of action before attending a professional event.
Use these principles to increase leads generated with vehicle wraps
1. Keep it simple
Too much information on a vehicle advertisement can drown out your message. Your business likely has many selling points, but be aware of sensory overload. Pick your strongest subject/element/selling point and have your design centered around that.
2. Use a theme that promotes conformity
Make sure different elements of your design’s theme compliment each other. A uniform design conveys it’s message more easily, than a chaotic design.
Use no more than 2-3… [Read more…]
Businesses have been advertising on banners for decades, and for good reason. A professionally printed banner has the ability to deliver a powerful message to potential customers.
Printed banners can be used to effectively promote:
- New or best selling products
- Services offered
- Upcoming events
- Special offers
- Any message
- Your company’s brand recognition
- Company logo
- Company website address
- Company’s most popular social media profiles
Artwork for printing graphics can be separated into two categories: raster & vector graphics.
The Price of Advertising to +10,000 People a Day
Most Orange County sign companies that specialize in vehicle wraps will have three different costs associated with your Orange County vehicle wrap. You should understand the variations that can affect the cost of your project.
The costs of printing is typically set as a square foot price based on the surface area of a vehicle. Depending on the complexity of the vehicle’s shape, many areas will need an additional overprint on panels so an installer can stretch and cover the vehicle properly. In general, the overprinted areas will be an additional 5%-15% of the vehicle’s surface area.
Wrap Installation –
This variable has the widest spectrum in terms of costs. The reason for this is the complexity of the vehicle’s shape. Chevy Express vans are large surface areas but are easy to install compared to a VW bug which has a small surface area but are extreme difficult to install successfully. This is why the VW’s car wrap installation’s cost will be greater than that, of the Chevy Express van.
It is also worth mentioning that there are different degrees of craftsmanship that will dictate the extent an installer will go through in order to wrap a vehicle. [Read more…]
Die-cut graphics / Partial Car Wraps:
These are a cost-effective way of exposing your brand however this approach is limiting in terms of capturing an audience as well as effectively displaying a company’s products & services. According to Signs of the Times, 49.1% of motorist notice die-cut graphics versus 93.8% which notice full vehicle wraps. The main point of die-cut graphics is function versus aesthetics, which translates in promoting merely brand. Budget limitations are the most common reason for using die-cut graphics because even though vehicle graphics are the most cost-effective form of modern advertising, die-cut graphics are typically a fraction of the cost.
In 1993, 3M developed a printable media that was capable of adhering to vehicle surfaces with the ability of being removed. Since this milestone, Orange County graphics have nearly substituted all vehicle advertisements to the point that traditional vehicle paint-graphic companies had to cross the digital threshold in order to survive.
With a car wrap, vehicles can be transformed to moving billboards to showcase a company’s brand/products & services/promotions. The average branded vehicle in a metropolitan area can capture an audience of 30,000 – 70,000 daily (Outdoor Advertising Association of America – 2004)! [Read more…]