we create designs that get noticed
Signs and decals are literally surrounding us in this day and age, we hardly notice them. It’s easy to take them for granted, but a lot of work actually goes into making most of those graphics. There is also a lot of variance in the quality and durability of different decals. The materials and techniques used make a huge difference in how durable your finished decal/label is, and whether it is suitable for outdoor use. [Read more…]
If you were to walk down a supermarket aisle and search for your preferred product, what’s the first thing that you would look for? Well, you would look for the label. That’s how useful labels are, and in this article, we are going to look at how businesses can make the most of their labels for a wide range of purposes. [Read more…]
Trade shows are opportunities, and understanding how to make them a success is critical. Below are 3 tips to making your trade show experience a successful one.
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Applying decals can be a frustrating process if you do not know the proper procedure to successfully install your graphics. We have broken down our system for installing decals, in 6 easy steps, so you will consistently install graphics that are straight and bubble-free! [Read more…]
Everyone has been to trade shows and seen the typical row of unimaginative booths. These booths usually only vary in size and color, and rarely stand out from one another. How many of those booths are remembered once they are no longer within view? Do they have any unique features or anything to hold your attention? More often than not the answer is no. Creating an exceptional trade show booth that not only catches the eye, but also the interest of those passing by, is imperative!
To maximize your investment in a trade show booth you should define your goals before-hand, and every representative of your company should understand these goals. Your trade show booth is a means to an end… what is that end? Your team should to have a plan of action before attending a professional event.
Too much information on a vehicle advertisement can drown out your message. Your business likely has many selling points, but be aware of sensory overload. Pick your strongest subject/element/selling point and have your design centered around that.
Make sure different elements of your design’s theme compliment each other. A uniform design conveys it’s message more easily, than a chaotic design.
Use no more than 2-3… [Read more…]
Businesses have been advertising on banners for decades, and for good reason. A professionally printed banner has the ability to deliver a powerful message to potential customers.
Printed banners can be used to effectively promote:
Most Orange County sign companies that specialize in vehicle wraps will have three different costs associated with your Orange County vehicle wrap. You should understand the variations that can affect the cost of your project.
The costs of printing is typically set as a square foot price based on the surface area of a vehicle. Depending on the complexity of the vehicle’s shape, many areas will need an additional overprint on panels so an installer can stretch and cover the vehicle properly. In general, the overprinted areas will be an additional 5%-15% of the vehicle’s surface area.
This variable has the widest spectrum in terms of costs. The reason for this is the complexity of the vehicle’s shape. Chevy Express vans are large surface areas but are easy to install compared to a VW bug which has a small surface area but are extreme difficult to install successfully. This is why the VW’s car wrap installation’s cost will be greater than that, of the Chevy Express van.
It is also worth mentioning that there are different degrees of craftsmanship that will dictate the extent an installer will go through in order to wrap a vehicle. [Read more…]
These are a cost-effective way of exposing your brand however this approach is limiting in terms of capturing an audience as well as effectively displaying a company’s products & services. According to Signs of the Times, 49.1% of motorist notice die-cut graphics versus 93.8% which notice full vehicle wraps. The main point of die-cut graphics is function versus aesthetics, which translates in promoting merely brand. Budget limitations are the most common reason for using die-cut graphics because even though vehicle graphics are the most cost-effective form of modern advertising, die-cut graphics are typically a fraction of the cost.
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In 1993, 3M developed a printable media that was capable of adhering to vehicle surfaces with the ability of being removed. Since this milestone, Orange County graphics have nearly substituted all vehicle advertisements to the point that traditional vehicle paint-graphic companies had to cross the digital threshold in order to survive.
With a car wrap, vehicles can be transformed to moving billboards to showcase a company’s brand/products & services/promotions. The average branded vehicle in a metropolitan area can capture an audience of 30,000 – 70,000 daily (Outdoor Advertising Association of America – 2004)! [Read more…]
